Lead generation for freight forwarders, 3PLs and carriers.
We generate the conversations your sales team cannot. Qualified, briefed, and exclusive to you. Across the UK, Ireland and Europe, in road, air, sea, express and fulfilment.
01 — WHAT WE DELIVER
Three things. Done properly.
Qualified Sales Meetings
We do not sell leads. We do not sell data. We get transport directors, ops managers and procurement heads to reply to emails. Then we qualify the conversation and hand it to your team, ready to close.
Precision-Targeted Pipeline
Every campaign is built on real logistics market intelligence: shipping lanes, modal specialisms, fleet types, contract cycles, seasonal volume patterns. We know your buyers because we spent a decade selling to them.
Commercial Intelligence
ICP development, market mapping, and outbound strategy built by someone who knows the difference between pitching a 3PL and pitching a freight forwarder. Over £2.5M in qualified pipeline built across road, air, sea, and express.
02 — THE DIFFERENCE
Your prospects get 30 cold emails a week. They delete 29.
Most agencies treat logistics like any other sector. They run the same playbook they use for SaaS and dental practices. Your transport director smells it from the subject line.
Industry, not guesswork.
10+ years quoting lane rates, managing key accounts, and building pipeline across road, air, sea, and express. We have sat in the depot canteen at 7am and the boardroom at 5pm. We know both sides of the conversation.
Copy that sounds like an insider.
Your prospects can tell when a cold email was written by someone who has never shipped a pallet. Our emails read like they came from someone who has been in the industry for years. Because they did.
Additive, not replacement.
We are not here to replace your telesales team. We feed them warm conversations so they stop burning through lists and start closing accounts that actually move volume.
Pipeline or nothing.
Emails sent. Replies received. Meetings booked. Revenue generated. We do not send brand awareness reports. We do not measure impressions. If it does not put a meeting in a diary, we do not count it.
Four steps. No drama.
We learn your business, your market, and exactly who you want to reach. ICP development goes beyond job titles.
We build a verified, logistics-specific prospect list. Every contact verified before campaign launch. Bounce rates stay under 3%.
Multi-step email sequences written by someone who spent a decade on the sell side. No templates. Direct, relevant, human.
Interested replies qualified and handed to your team with full context. You take the meeting. We keep the pipeline moving.
Three sectors. Three sizes. Same methodology.
One is the largest freight forwarder in the world. The other two you have never heard of. The approach does not care how big you are, because the buyers behave the same way whatever the letterhead says.
No more hours lost on bad contacts. The leads were spot on and ready to move. We closed accounts across air, sea and express, one of them now running about £250,000 a year.
Business Development Manager · Global freight forwarderTHE GUARANTEE
If it doesn’t work, we keep working.
If Blackridge does not generate the agreed minimum number of qualified interested replies within the first 60 days of an engagement, we extend the campaign at no additional charge for up to 30 additional days until that threshold is met.
What counts as a qualified reply
A decision-maker at a real business: GM, Ops Director, Commercial Director, MD or equivalent, asking to learn more, requesting rates, or agreeing to talk. Not an unsubscribe. Not an out-of-office. Not a sole trader.
The extension is capped
One extra 30 days if we’re short. Not open-ended. One window, then we’ve delivered or we haven’t.
This runs both ways
It depends on onboarding within 5 working days and leads followed up within 48 hours. We can’t guarantee outcomes on leads that go cold on your side.
The threshold scales to your market
Set during onboarding, based on your ICP size. Absolute floor: 3 qualified interested replies on any engagement, regardless of pool size.
05 — PRICING
No per-lead fees. No surprises. Pure retainer.
£2,000
ONE-OFF · 30 DAYS
Pilot
– One ICP agreed and targeted
– List built and verified
– Full sequence launched and managed
– Monthly performance report
MOST POPULAR
£2,500
PER MONTH
Starter
– One active campaign, running continuously
– One ICP, one buyer persona
– List refreshed as needed
– Interested replies handed off within 24 hours
– Monthly performance report
£3,500
PER MONTH
Growth
– Two campaigns running simultaneously
– Two ICPs, service lines, or markets
– Double list management and copy
– Double reporting
Two ways to save 10%: commit to three months upfront, or agree to a named case study with verified numbers. Maximum discount 10%
If your pipeline needs conversations, not promises, let’s talk.
Thirty minutes. No deck. No hard sell. You tell us what you sell and who you sell to. We tell you whether we can help and what it would look like.
Blackridge works with a maximum of six clients at any one time. Three slots remain.
denas@blackridgeci.com · blackridgeci.com