We only work in logistics. That is the entire proposition.
Blackridge is a specialist lead generation firm working exclusively with freight forwarders, 3PLs, parcel carriers and fulfilment operators across the UK, Ireland and Europe. We build the target list, run the outreach, qualify the replies and hand over conversations your team can quote from.
Most agencies treat freight like any other sector and run a playbook borrowed from software. Every campaign here is built on a decade of selling road, air, sea and express at DSV, DHL and DPD. We know your buyers because we used to be your buyers.
THE TRACK RECORD
A decade in the buyer’s chair.
in qualified pipeline built across road, air, sea, and express
client retention across an £800k+ portfolio over four years
over new-business target at a major carrier — 28 accounts in four months
selling freight, parcels, and supply chain across the UK’s largest carriers and forwarders
The record behind the methodology.
Most agencies open with what they believe. Below is what was actually delivered, at named carriers, with figures that can be checked.
- 28 net-new accounts in four months at DHL Parcel, against a quota of five a month.
- 34% new business conversion rate at DHL Express, the highest in the regional team.
- 336,000 pound annual contract won at DHL Express through multi-modal solution design.
- 400,000 pound qualified pipeline in four months at RBC Group, the fastest ramp in that team.
- 161% of target in the first week of live selling.
- Highest API adoption in the North West region, two years running, across 40+ account managers.
- 36% of lost revenue recovered inside six months on a book handed over in decline.
- Hundreds of senior client visits and enterprise contract negotiations.
- 140,000 pounds gross profit in a single year at DSV across integrated service lines.
- Road, air, sea and express sold as one solution rather than four separate products.
Built to be the thing we could never buy.
We have sat where your sales team sits. Handed a book of business already down by a third and told to fix it. Cold calling off lists that were half wrong. More of the week spent hunting contacts than selling to them, while the best closers in the business did the lowest value work in it.
Every agency offering to fix that had never shipped anything. They ran the playbook they use for software companies and professional services, changed the word customer to shipper, and wondered why nobody replied.
A transport director can smell that from the subject line, because they delete those emails every day.
So Blackridge was built to do the same job properly, by people who have actually done it.
Why it matters that we sold this before we sold for you.
The list is 80% of the outcome
Data tools filter by job title and company size. They cannot tell you that a brand shipping 200 orders a month is worth more to a fulfilment operator than one shipping 5,000 through a marketplace. Every list here is built by hand with logistics judgement on top. That layer is the product and it cannot be bought as software.
The copy sounds like the industry
Customs delays, capacity in peak, rate increases nobody warned you about, service pressure that lands on one person. We write about those because we lived them. Prospects reply to emails that sound like they came from inside the industry, because those are the only ones that do.
We know who actually signs
A 3PL operations director and a parcel carrier head of transport buy for completely different reasons, on different timelines, with different people in the room. A decade across both sides means we are not guessing at that.
What we do not do.
We take a maximum of six clients at any one time. List building is done by hand and it does not scale by adding juniors, so capacity is a real constraint rather than a marketing device.
We do not sell data, we do not share a lead with a second operator, and we do not take a commission on anything you close.
And if we do not believe we can deliver for your sector, you will be told on the first call rather than three months into a retainer.
You will not be handed to a junior after signing. The same hands build the list, write the copy, run the campaign and brief you on every lead that comes back.
That is not a scaling strategy. It is the product.
Backed by a CSCMP Professional Certificate in logistics and supply chain management, and a CIPS Level 4 Diploma in procurement and supply, in progress. The credentials matter. The decade of doing the job matters more.
BLACKRIDGE
Commercial Intelligence for Logistics