Three sectors. Three sizes. The same methodology.
One is among the largest freight forwarders in the world. The other two you have never heard of. The approach does not care how big you are, because the buyers behave the same way whatever the letterhead says.
Client names are redacted because our clients would rather their competitors did not know who fills their pipeline. Two references are available before you sign.
The engagements.
Every number below is measured from our own campaign records.
What we mean by a qualified reply.
Everyone counts differently. This is how we count, and it is the same definition we are measured against under the guarantee.
- A decision-maker or influencer at a corporate entity
- Expressing interest in learning more, requesting rates, or agreeing to talk
- GM, Ops Director, Commercial Director, MD or equivalent
- Out-of-office replies
- Unsubscribes
- Sole traders
- Businesses out of scope for your service
What a qualified reply actually looks like.
Every agency claims replies. Below are real ones, reproduced word for word from live campaigns. Names, companies, addresses, phone numbers and domains are blacked out. Nothing else has been touched.
Stationery manufacturer · multi-channel
“I am interested in receiving a quote for our 3PL requirements if you have capacity. Could you please call me on my mobile number below for an initial chat?”
Why this one matters: this is the chief executive of an established manufacturer answering a cold email with a full procurement brief, unprompted, in a single reply. That is not a lead. That is a live tender, opened by one email.
FOOD & DRINK BRAND
“Many thanks for trying to reach me! I’m happy to have a call to discuss the options and services you offer. Let me know when you are available next week for a call.”
Meeting requested on the first reply.
Homeware brand
“Could you please share the comparison? We’re currently exploring options and considering a change in our fulfilment partner.”
Actively in-market and reviewing incumbents.
Supplements brand
“Sure, please send me rates for RM48 tracked parcels, 6,000 orders per month. Average weight is around 750g.”
Volume and specification handed over unprompted.
Apparel brand
“Thanks for reaching out and happy to receive a proposal. Avg unit weight is 700g actual and 1.5kg volumetric; average orders per month 500–2,000 depending on season, with 40% in US, 40% in UK.”
Proposal invited, full profile disclosed.
Wellness & supplements
“…before exploring rates it would be helpful to understand your capabilities.” Followed by five numbered questions on Vendor Central, palletised inbound, WMS integration and regulated product handling.
A procurement conversation, not an enquiry.
Sports nutrition brand
“Thanks . Can you please send us your prices?”
Four words that are worth more than four hundred impressions.
Beauty brand
“We’re currently self-fulfilling our Shopify orders, but we’re interested in learning more about your fulfilment service. Could you please send over your per-order pricing?”
Self-fulfilling today, the hardest segment to reach.
Distribution company
“Before we proceed, could you let me know if you handle Hazmat (DG) products? If so, does the standard pricing apply, or is there a different rate?”
Technical qualification, a buyer already thinking about onboarding.
Coffee roaster
“We have 2 existing carriers for parcels but if you can send over some indicative pricing we can take a look in August. If you need volumes please let me know.”
Carrier services, not fulfilment, run by Denas in-house at a UK parcel carrier. Same method, different sector.
No templates. No “I hope this finds you well.”
Your prospects can tell when a cold email was written by someone who has never shipped a pallet. This one opens on a fee restructure and a payout delay that the reader had personally been dealing with for months.
That is the difference between an email that gets read and one that gets deleted with the other twenty-nine.
Hi ,
January’s FBA fee restructure plus the DD+7 payout delay since March has put a lot of UK Shopify and Amazon sellers in an awkward spot, paying more per unit and waiting a week longer for the cash to land.
We run a fulfilment operation built for SME e-commerce: pay-as-you-go, no minimums, no setup fees, same-day dispatch on anything in by 4pm, and a 15-minute reply on every query. No tickets, no chatbots.
Reply with your average unit weight and monthly order volume and I’ll send back a quick FBA-vs-us cost comparison. No call needed.
Best regards,
On verification: every reply above is quoted verbatim from a live campaign inbox. We redact rather than paraphrase, because paraphrasing is how numbers get invented. Originals, unredacted, can be shown on a call under NDA.
See the originals on a call.
Thirty minutes. We will show you the unredacted replies, walk you through how the lists were built, and tell you honestly whether your lanes are worth targeting.