Logistics lead generation for freight forwarders, 3PLs and carriers.
We build and run the outbound campaigns that put qualified conversations with transport directors, commercial directors and procurement heads in front of your sales team. UK, Ireland and Europe. Road, air, sea, express and fulfilment.
Your sales team is prospecting when it should be selling.
Half the sales week goes on hunting contacts and working bad data. The people best at closing spend their time on the lowest value work in the business.
You have used an agency before. They ran the same playbook they use for software and professional services, changed the word customer to shipper, and delivered prospects with no budget and no requirement.
Growth rests on three or four large accounts, and everybody in the business knows what happens if one of them goes out to tender.
None of that is a talent problem. It is a targeting problem, and targeting is what a specialist buys you.
Three things, done properly.
Qualified sales conversations
We do not sell data or unfiltered leads. We reach the decision maker, qualify the reply, and hand the conversation to your team as a written brief they can quote from.
Precision targeting
Every campaign is built on logistics market intelligence. Modes, lanes, fleet types, contract cycles, seasonal volume patterns. The list is eighty per cent of the outcome and it is built by hand, not filtered from a database.
Commercial intelligence
Ideal customer profile development, market mapping and outbound strategy for operators entering a new mode, sector or territory. Built on how logistics buyers actually make decisions.
Four stages. Live in two to three weeks.
Discovery
We agree the ideal customer profile, the sectors in scope, the geographies and the operational limits of what you can service. This goes well beyond job titles and headcount.
List build and verification
We build a verified prospect list matched to that profile. Sole traders are filtered out, every address is verified before launch, and bounce rates are held under three per cent.
Outreach
Multi-step sequences written in the language of the industry. No templates. Sending volume is managed to protect deliverability rather than to inflate a report, because emails that land in spam are not outreach.
Qualified handover
Interested replies are researched and delivered as a written brief with full contact details, so your team opens with a quote instead of a round of questions.
Generalist agencies run a software playbook at a freight problem.
A transport director and a fulfilment operator buy for completely different reasons, on different timelines, with different people in the room. An agency that also serves dentists and software companies has no way of knowing that, and prospects can tell from the subject line.
Blackridge works only in logistics. Every campaign is built on a decade of selling road, air, sea and express at DSV, DHL and DPD, which is the same conversation your buyers are having internally long before they reply.
We know your buyers because we used to be your buyers.
Built for the way logistics actually buys.
Serving the United Kingdom, Ireland and Europe. All outreach is run under the corporate subscriber provisions of PECR and a documented legitimate interest assessment.
Fixed retainers. No per-lead fees. No commission.
Every lead is exclusive to you and is never shared with another operator. There is no charge per introduction and no cut of anything you close.
If we do not generate the agreed minimum number of qualified interested replies within the first sixty days of an engagement, we extend the campaign at no additional charge for up to thirty further days until that threshold is met.
We work with a maximum of six clients at any one time, because list building is done by hand and does not scale by adding juniors.
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Commercial Intelligence for Logistics