Whoever sells for you is prospecting when they should be closing.
This is exactly how a Blackridge campaign runs: the email campaigns, the calling, and what lands in your inbox. Everything goes out in your name, and we are never in the thread.
We generate the conversations your team cannot generate for itself: qualified, briefed, and exclusive to you.
Email campaigns, calling and booked meetings.
Email campaigns
Every plan. Each lane of your market gets its own campaign, written in that trade's language.
Calling and booked meetings
On the Pipeline plan, a dedicated caller (a sales development rep) works the same market by phone in your name. What they focus on is set with you: chasing replies, booking meetings, or following up on quotes.
A Quote-Ready Brief on every lead
What they send, how much, where to, who moves it now, and who the person is, with their direct line. The brief we always wanted when we were the ones taking the call.
Nothing sends until it is mapped, checked and signed off.
Live 3 weeks from the day you sign, or 2 weeks on a gentler start if you prefer. That time is ours, and you are never billed a campaign day for any of it.
Buyer Fence
Who you can serve and who you can't, written down and agreed before a single search. We ask at product level, because a category question gets a policy answer and a product question gets the truth.
Market Map
The count of decision makers we can reach for you, by kind of business. You see it on the first call, before you commit.
Trade Signature
How each lane of your market is described and classified, so the list is the businesses you mean and not the ones that share a keyword.
Authority Line
Who actually holds the decision and the budget, chosen by ownership and size, never by job title. A founder-led business gets the founder. A group gets the sales function.
Entity Screen
Every company checked against the official register. Dormant companies, holding companies, sole traders and businesses too new or too small come out.
Conflict Strip
Your existing customers, your own pipeline, your competitors and anyone who has asked not to be contacted come out before launch.
Contact Proofing
Every address checked more than once before it is used.
Sending Integrity
The sending set-up is built and managed so mail reaches the inbox and your own domain is never put at risk.
Native Copy
Written for one lane in that trade's own language. You approve every word.
Conversation Track
A short run of messages, each one a different reason to reply. Your 3 months start the day the first one sends.
Qualified Conversation
A named decision maker inside your Buyer Fence who replied with interest, handed over with a Quote-Ready Brief.
Live Handoff
In your inbox within minutes of the reply, with the full email chain. On Pipeline, the caller picks it up from there.
The emails come from you. Not from us.
We send on your behalf, from sending addresses that read like your business, signed off in your name. When a prospect replies and you pick the thread up there is no handover moment, no agency to explain, and no third party in the conversation.
As far as your prospect is concerned, you emailed them and they replied to you. We do not appear anywhere.
How we run the campaign to hit the number is our job, not yours to manage. We start your sales cycle. You close it.
The Make-Good Guarantee
We agree a number before launch
A quarterly figure for qualified leads, set against the real size of your Market Map and written into the engagement. Not a range, not a target. A number.
What counts toward it
A decision-maker or influencer at a corporate entity (GM, Ops Director, Commercial Director, MD or equivalent) asking to learn more, requesting rates, or agreeing to talk. Not an unsubscribe. Not an out-of-office. Not a sole trader.
If we miss it, the choice is yours
Miss the minimum in a quarter and you decide within 7 days: pay and carry on, or take a month at no charge, in which we deliver the shortfall before you pay again. One make-good in any 12 months. It does not stack, carry over or become a refund.
The clock starts at launch, not at signature
Day one is the day your first Conversation Track sends. The 3 weeks of Market Map, Entity Screen, Contact Proofing and Sending Integrity before that are ours, not yours. You are never billed a campaign day for work that has not started.
What it covers
Starter, Growth and Pipeline retainers.
It runs both ways
Conditional on onboarding inside five working days and leads followed up inside 2 working days. We cannot guarantee outcomes on conversations that go cold on your side.
Beyond the guaranteeFixed retainers, no per-lead fees, no commission. Leads exclusive to you, never resold. A 3-month minimum, then 30 days' notice. No long tie-in.
Who we sell for.
If your business is not on this list, we are almost certainly not the right firm for you, and we will tell you so on the call rather than after the invoice.
TERRITORIES · UNITED KINGDOM · Ireland · Europe
Selling into logistics rather than selling logistics?
TMS and supply chain software, freight tech, logistics recruitment. If your buyers are freight forwarders, carriers and 3PLs, then they are the same people we already know how to reach: same buyers, same language, same objections. Ask us.
We are not right for everyone.
- Sell freight forwarding, 3PL, parcel, same-day, fulfilment or customs brokerage
- Have someone who can follow up inside 2 working days: MD, director, account manager or sales team
- Are targeting the UK, Ireland or Europe
- Can onboard within 5 working days and follow up leads promptly
- Want pipeline, and are prepared to be told when something is not working
- Want leads on a per-lead fee or commission basis. We work on fixed retainers only
- Have nobody who will act on a warm conversation within a couple of days
- Sell outside logistics and supply chain
- Need results inside two weeks
- Are looking for brand awareness, impressions or content marketing
Thirty minutes. No deck. No hard sell.
You will leave with a view of which lanes in your market are worth going after, whether or not we end up working together.