Privacy notice

Who we are

Blackridge Commercial Intelligence Ltd is the data controller for the personal data described in this notice.

Registered in England and Wales, company number 17303505. Registered office: Flat A, 7 Clovelly House, Eversley Park, Chester, CH2 2AJ. Contact: denas@blackridgeci.com

We run business to business lead generation for the logistics sector. That means we contact people at UK companies about services relevant to their job. This notice explains what we hold, why we hold it, and how to make us stop.

If you want us to stop contacting you

That list exists only to make sure we never contact you again, and it is the one record we keep indefinitely, because deleting it would mean losing the instruction not to contact you.

You do not have to give a reason and you do not have to speak to anyone.

What we hold about business contacts

For people we contact or research on behalf of our clients:

• Name
• Job title
• Business email address
• Business telephone number where it is publicly listed
• Employer name, company registration number, registered address and trading address
• Publicly available information about that business, such as what it sells, the sales channels it uses and the size of its operation

We do not collect special category data. We do not knowingly hold personal email addresses or personal mobile numbers, and we remove them when we find them.

Where it comes from

Not from you. We obtain it from public sources such as company websites, the Companies House register, professional networking profiles and published business directories, and from commercial business data providers who license contact data for business to business marketing.

Why we are allowed to hold it

Our lawful basis is legitimate interests under Article 6(1)(f) of the UK GDPR. Our legitimate interest is contacting the person at a business who is responsible for buying the kind of service our client sells.

In plain English, the balance we have struck:

• We contact people only in their professional capacity, at a business address, about something connected to their job.
• We contact corporate subscribers only. Sole traders and unincorporated businesses are excluded from our lists, because the electronic marketing rules treat them differently.
• The message says who is writing, who they work for and how to stop it.
• We act on every objection immediately and permanently, and we do not require a reason.
• A short business email that is easy to stop is a low impact on someone's privacy, and we think that is outweighed by the interest in reaching the right buyer.

If you disagree with that balance, tell us and we will stop. You do not need to win an argument first.

Marketing email to corporate subscribers is permitted under the Privacy and Electronic Communications Regulations without prior consent, provided we identify ourselves and give a way to object. We do both.

Who we share it with

We do not sell personal data and we do not share it for anyone else's marketing.

Where a person replies to a campaign we run for a client, we pass that reply and the contact details to that client, because that is the entire purpose of the campaign and the reply itself is the person asking to be contacted.

We use a small number of suppliers who process data on our behalf under contract:

• An email delivery platform, to send campaigns and receive replies
• Business data providers, as described above
• An email verification service, which checks an address is live before anything is sent
• A customer relationship and record keeping system
• A meeting scheduling tool, if you book a call with us
• Our website host, which provides site analytics

All of them act on our instructions only. Some are outside the UK, in which case the transfer is covered by the UK International Data Transfer Addendum or by UK adequacy regulations.

How long we keep it

Prospect data is reviewed every 24 months. If a contact has had no engagement with us in that time, the record is deleted.

Records of people who have objected, unsubscribed or asked to be removed are kept indefinitely on the suppression list. That is the only way to guarantee the request is honoured.

Where someone becomes a client contact, we keep the record for the length of the relationship and for six years afterwards, to meet our tax and accounting obligations.

Your rights

Under UK GDPR you have the right to:

• Ask what we hold about you and get a copy
• Have inaccurate data corrected
• Have your data erased
• Object to our processing, including any objection to direct marketing, which we must always honour
• Restrict how we use your data
• Ask for your data in a portable format, where that applies

Email denas@blackridgeci.com. We answer within one month and there is no charge.

If you are not happy with how we have handled it, you can complain to the Information Commissioner's Office at ico.org.uk, or by telephone on 0303 123 1113. You can complain to the ICO without coming to us first, though we would rather have the chance to put it right.

Website visitors

Our website sets no advertising or tracking cookies and shows no cookie banner, because it does not need one.

Our website host provides basic aggregate analytics, which records page views, the country a visit came from and the site a visitor arrived from. It does not identify individuals.

If you book a call with us, the booking is handled by a third party scheduling tool. That tool stores information in your browser to run the booking form, and it collects the name, email address and any answers you give when you book. It has its own privacy notice.

If you email us, we keep the email.

Changes to this notice

If we change this notice we update the date at the top of the page.